Casa Mazda Las Cruces

Dec 6, 2023
Mazda CX-90 Earns Coveted 2023 IIHS Top Safety Pick+

Safety First with the All-New Mazda CX-90

Mazda has always prioritized safety, and their brand new 2024 CX-90 SUV demonstrates that commitment. The Insurance Institute for Highway Safety (IIHS) recently awarded both the CX-90 and CX-90 Plug-In Hybrid models their highest honor – the 2023 TOP SAFETY PICK+ rating. This achievement proves that the CX-90 meets and exceeds the most rigorous safety standards.

New Safety Test Requirements

For 2023, IIHS increased the requirements for earning the TOP SAFETY PICK+ distinction. Vehicles must receive a good rating in the driver-side small overlap front, passenger-side small overlap front, moderate overlap front and updated side crash tests. They must also have acceptable or good headlights standard across all trims. Additionally, they need advanced or superior ratings for the front crash prevention system in vehicle-to-pedestrian evaluations, for both daytime and nighttime conditions. 

The CX-90 met and surpassed all these new, more stringent qualifications. Mazda engineers specifically designed the vehicle to perform well in IIHS testing, with a focus on excellent crashworthiness and advanced crash avoidance tech.

Safety is Always the Top Priority

According to Mazda North American Operations President and CEO Tom Donnelly, “Safety is a top priority at Mazda and our engineers work tirelessly to continually improve our crashworthiness and crash avoidance technologies to meet and exceed increasingly rigorous testing standards.” Mazda vehicles are engineered with i-Activsense, their suite of advanced safety features. These include blind spot monitoring, rear cross-traffic alerts, smart brake support and more. Combined with careful body construction and structural design, i-Activsense enables Mazda vehicles like the CX-90 to perform remarkably well in safety testing.

Mazda’s Proven Safety Record

The new CX-90 SUV joins several other Mazda vehicles that have earned high honors from IIHS for safety. The Mazda3 Sedan and Hatchback, CX-30, CX-5, and CX-50 all earned the TOP SAFETY PICK designation this year. This demonstrates Mazda’s consistent commitment to producing safe, reliable vehicles across their lineup. When shopping for a new car, SUV or crossover, Mazda drivers can feel confident knowing they are choosing a brand that prioritizes occupant protection.

Experience the CX-90 Yourself

The newly released Mazda CX-90 brings together bold styling, innovative features and exceptional safety. This three-row SUV offers the latest connectivity and technology along with room to haul the whole family. Test drive the CX-90 for yourself at Casa Mazda Las Cruces and experience the power, luxury and safety it delivers. 

Our knowledgeable team is ready to answer any questions you have about the CX-90’s safety ratings or how its advanced features can give you peace of mind out on Las Cruces roads and highways. Take the CX-90 for a spin down Avenida de Mesilla or the Sonoma Ranch Boulevard, and see how its responsive handling and family-friendly interior make every drive secure and enjoyable.

At Casa Mazda Las Cruces, we offer competitive pricing and excellent service as part of the Casa Auto Group family. Come discover our wide selection of new and used Mazda cars, crossovers and SUVs. The safety-focused CX-90 is now available at our dealership! Home of the Nice Guys – our casa es su casa at Casa Mazda Las Cruces.